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Elizabeth Bishop’s Poetry Free Essays

Elizabeth Bishop suggests fascinating conversation starters conveyed by methods for a remarkable style. Do you concur? Concentrate on subjec...

Wednesday, May 20, 2020

Analysis Of Letters From Birmingham Jail - 1323 Words

Amy Williams Professor Severson UCOR 2900-07 31 January 2017 Political Parallels in â€Å"Letters from Birmingham Jail† Dr. Martin Luther King, Jr.’s response to a public statement of concern from multiple Southern white religious leaders entitled â€Å"Letter from Birmingham Jail† is perhaps one of the most important and influential pieces dedicated to the fight for equality written in the last one hundred years. It is striking just how much of the content within this letter continues to ring true. Numerous arguments King makes are still extremely relevant today, and it is nearly impossible to engage with and reflect on this text without drawing parallels to the current political landscape. This paper will discuss exactly how particular points†¦show more content†¦Much like many white people in the South believed black protestors had no right to infiltrate their cities in the 1960s, a large number of Americans are against the idea of letting refugees or anyone that follows a strongly stereotyped religion into the ir country. However, like King says, â€Å"injustice anywhere is a threat to justice everywhere† (78). Over the course of history, the United States have established themselves as a major power with the intentions of helping others. Whether the tactics for this have actually been successful in the past is a different discussion, but if the motives are pure, then this country has a moral and ethical obligation to help those in need. In this case, that would mean allowing these refugees into the country and not continuing to stigmatize an entire group of people any further. This country turned away refugees during World War II, and a portion of them were killed in the Holocaust. The exact same thing could potentially happen if these refugees and muslims are banned from traveling into the United States. King defends the protestors’ decision for direct action over negotiation by saying â€Å"Nonviolent direct action seeks to create such a crisis and establish such creati ve tension that a community that has consistently refused to negotiate is forced to confront the issue. It seeksShow MoreRelatedRhetorical Analysis Of Letter From Birmingham Jail1052 Words   |  5 Pagesdiscrimination is? A Rhetorical Analysis of Letter From Birmingham Jail It is known to all that Martin Luther King is a famous person in America, who strongly goes against the racial discrimination all the time. Here, in this letter, Letter from Birmingham Jail, it is easy for us to realize that racial discrimination appears and the non-violence action is still serious at that time. As a matter of fact, this letter is coming from the people in the Birmingham jail, stating their inner thoughts aboutRead MoreLetter From Birmingham Jail Analysis850 Words   |  4 Pagesfriends. (MLK)† This quote from the inspirational civil rights leader captures the motivation behind his â€Å"Letter from Birmingham Jail.† He wrote this letter in 1963--after he had been jailed--in response to southern white clergy who called his actions â€Å"unwise and untimely.† Although MLK utilizes many varying appeals and devices, Kairos and anaphora are the most forceful because they pressure the white clergy and stimulate guilt in them. MLK inserts kairos in his letter to pressure the white clergyRead MoreRhetorical Analysis Letter from Birmingham Jail1517 Words   |  7 PagesPonder Eng291-001 13 September 2013 Rhetorical Analysis Rhetorical Analysis of â€Å"Letter from Birmingham Jail† â€Å"Letter from Birmingham Jail,† by Martin Luther King, Jr., is a letter in which King is writing to his â€Å"fellow clergymen† in a response to their recent criticism of the actions he was leading in Birmingham at the time. The letter was written in April of 1963, a time when segregation was essentially at a peak in the south. Birmingham, in particular, is described by King as â€Å"probablyRead MoreAnalysis Of Letter From Birmingham Jail785 Words   |  4 PagesWhile imprisoned in Birmingham Jail, Martin Luther King Jr. received a letter from the local clergymen that condemned his actions calling them rash and extreme, in response Dr. King wrote his own letter back defending his decisions. In his letter from Birmingham Jail, Dr. King introduces the idea of positive extremism as he attempts to convince the clergymen of the need for direct action in Birmingham, by showing the similarities in his own struggles and those faced by countless historical and biblicalR ead MoreCritical Analysis: Letter from Birmingham Jail1191 Words   |  5 PagesCritical Analysis Essay â€Å"Letter from Birmingham Jail† In arguing, writers use different techniques to effectively convey their message to their intended audience. Dr. Martin Luther King Jr.s Letter from Birmingham Jail was a response to A Call for Unity by eight white clergymen in which King’s presence in Birmingham and his methods of public demonstration were questioned. King’s letter was not only a response to his presence in Birmingham, but he also used the opportunity to address theRead MoreLetter from a Birmingham Jail Analysis1025 Words   |  5 Pagesâ€Å"A Letter from Birmingham Jail† by Martin Luther King Jr. was written in the margins of a letter posted by the clergymen of Alabama at this time that sparked his interest and while he inhabited the jail cell for parading around without a permit. This time allowed him the ability to respond wholeheartedly to this cynical oppressing. King’s letter addresses specific points presented in the Clergymen’s and this direct response distinguishes Kingà ¢â‚¬â„¢s strong points through his powerful writing.   UnethicalRead MoreLetter From Birmingham Jail Analysis1617 Words   |  7 Pagespeaceful protests in Birmingham, Alabama, he was jailed on accounts of â€Å"parading without a permit† (King 3). While in jail, Martin Luther King, Jr. wrote a response to â€Å"A Call For Unity,† written by eight white clergymen of Birmingham, regarding King’s actions as â€Å"unwise and untimely† (King 1). This famous response soon came to be known as â€Å"Letter From Birmingham Jail,† and is currently regarded as one of the best pieces of rhetoric ever written. Dr. King’s â€Å"Letter From Birmingham Jail† is thoroughlyRead MoreAnalysis Of Letter From Birmingham Jail1058 Words   |  5 PagesLetters from Birmingham Jail, was Dr. Martin Luther King Jr.’s response to an open letter from eight Caucasian clergymen in the state of Alabama who had condemned the actions of King Jr. and blac k civil rights leaders. Dr. King Jr. made an impassioned argument addressing the concerns of the clergymen and vigorously discussed shock at their response. His letter covered a multitude of factors clearly and succinctly in a stinging critique of the clergymen’s views. In his infamous letter, Dr. King JrRead MoreSummary and Rhetorical Analysis of â€Å"Letter from Birmingham Jail†1708 Words   |  7 PagesSummary and Rhetorical Analysis of â€Å"Letter from Birmingham Jail† Martin Luther King Jr. was arrested on April 12, 1963, in Birmingham, for protesting without a permit. The same day that King was arrested, a letter was written and signed by eight clergymen from Birmingham and titled â€Å"A Call for Unity†. The letter called for ending demonstrations and civil activities and indicated King as an â€Å"outsider†. On April 16, 1963, King responded to their letter with his own call, which has come toRead Moreâ€Å"Letters from a Birmingham Jail† Analysis of the Rhetorical Appeals1182 Words   |  5 Pagescreate a trustworthy bond with the audience, support his claim through reason, and create emotion in the audience that compels them to leap out of their seats and take action. Martin Luther King Jr. attempted to do this when he wrote an open letter while in his jail cell after a peaceful debate against segregation. His lettered response was guided at a statement by eight white Alabama clergymen saying that segregation should be fought in court and not on the streets. King uses a combination of three

Monday, May 18, 2020

Essay on Native American Sound Instruments - 1633 Words

quot;Native American Sound Instrumentsquot; Through my own personal experiences and teachings from Native Americans, that have offered to enlighten me, Ive gathered that there is a sacred nature rich in spirit and soul to them. The Native American lives religion as a way of life. Children of the tribe grow up in this world of spirituality and learn from example that religion can come as easily as taking a breath every day. This is no attempt to lead into the topic of religion, yet it needs to be known that the Native American sound instruments are used as a part of that religion or spirituality. There are many sound instruments used by Native Americans, but they vary accordingly from tribe to tribe. The Native American sound†¦show more content†¦One reason a drum is thought of having medicine is when the drum is made from cedar. The Cedar tree has been known as a powerful healing tree and thus this medicine is passed on to the drum as a sort of healing energy. The other reason that a drum is thought to have medicine i s because of what type of skin is used. Elk, deer, buffalo, horse, and moose, just to name a few, all have some kind of significance when it comes to being used on a drum. To the First Nations, deer is considered to have a connection to the circulatory system. To be more precise, the Heart, the heart can be left unattended for long periods of time. This lack of attention can lead to high poverty in the sense that there is never enough time, never enough money, or never enough love. Native Americans believe that Deer opens the heart to allow them the teachings of trust and to allow them to empower the power of love and wisdom. They feel that drumming with Deer has the medicine to Rodriguez 3 remind them that they live in a universe filled with more than enough of every thing that is needed. Drumming with Deer helps when the feeling of being unloved engulfs someone, it in turn reminds them of the laws of circulation. In other words, when one is feeling unloved then its time to love others and all things, and soon that love will be returned tenfold. Drumming with Buffalo is used when one seeks to gain wisdom and guidance from their Ancestors by opening theShow MoreRelatedNative American Musical Instruments And Music980 Words   |  4 PagesNative American Musical Instruments are about natives getting together and playing there instruments. They play them on holidays and birthdays, also they play whenever they want entertainment. It’s a tradition for them. Their instruments are not metal like ours, so it doesn t sound like ours either. Their instruments have a whole different tune and sound. Native Americans love to play their instruments. Its one of their favorite things to do. I am writing about Native American musical instrumentsRead MoreNative American Instruments Essay879 Words   |  4 PagesNative American Musical Intruments are about natives getting together and playing there instruments. They play them on holidays and birthdays, also they play whenever they want entertainment. It’s a tradition for them. There instruments are not metal like ours so it doesn t sound like ours either. There instruments have a whole different tune and sound. Native americans love to play there instruments. Its one of their favorite things to do. I am writing about Native american musical instrumentsRead More Native American Flutes Essay1016 Words   |  5 PagesAlthough Native Americans are known for their voice being a vital instrument, most rituals, songs, and dances are accompanied by an assortment of instruments such as, drums, rattles, flutes. Every instrument has it is own meaning and a purpose. In this section, the significance of these instruments as well as their structure and functionality is explored. The drums are a vital aspect to the Native American culture; they understand the drum to be more than an instrument. In a web article writtenRead MoreMusic Of Native American Culture879 Words   |  4 Pagesof Native American Culture. It is used in many different ways, such as expressing one’s feelings or through the use of self-expression. There are unique collection of instruments that are played in ceremonial events, recreation, and even through healing. Some of these instruments are drums, flutes, rattles, and other percussion instruments. The voice is also used quite a lot and may even be the most important one because it is the backbone of music made in Native American Cultures. Native AmericanRead MoreNative American Music Essay1034 Words   |  5 PagesNative American Music In chapter ten, author Bruno Nettle takes the reader to the town of Browning, Montana, where he is about to witness a modern Native American ceremony. As he observes, he notices that only one-half of the people there are actual Native Americans. The rest are are white tourists and innocent observers just like himself. Eventually, somewhere around eighteen singing groups appear from different tribes and reservations. They will be summoning the dancers into what isRead MoreMusic and Cultural Identity 1245 Words   |  5 Pagesback to the United States to be slaves on plantations. Slaves were more prone to loose a sense of their own culture because every new aspect of their lives was forced upon them, therefore they were undoubtedly forced to abandon their native culture and accept the American ways. However, some were able to preserve their sense of culture through the use of their music while living amongst culturally diverse people. Music is a very effective way to preserve a c ulture because it embodies many aspects ofRead MoreNative Peoples: Learning About The Extensive Native American Culture691 Words   |  3 PagesNative Peoples Magazine, which was published in the year 1987, is an American Indian magazine that is distributed bi-monthly with the cost of $19.95 for 6 issues or $36.00 for 12 issues. The goal of this magazine is to reach out to people all around the world. Native Peoples Magazine portrays the arts and lifestyles, Native American artists, cooks, fashion designers, and their culture. The magazine can be used as a travel guide for many people. According to the Mailing List Finder of Native PeoplesRead MoreNative American Tradition Culture Of Native Indians1338 Words   |  6 Pagesand music, and Native American is no exception. First, the native music related many aspects such as ritual, life and work. They like to combine music with dance, and the Native American music always created rich percussion instruments. For example, the hand dru m, log drum, water drum and rattle, etc. The Powwow is an important festival and ritual for the Native American, and it is a symbol of the tradition culture of Native Indians. Powwow, is a social gathering by the Native American tribes, and theyRead MoreThe Native American Culture Of Native Americans1335 Words   |  6 Pagesand music, and Native American is no exception. First, the native music related many aspects such as ritual, life and work. They like to combine music with dance, and the Native American music always created rich percussion instruments. For example, the hand drum, log drum, water drum and rattle, etc. Powwow is an important festival and ritual for the Native American, and it is a symbol for the tradition culture of Native Indians. Powwow, is a social gathering by the Native American tribes, and theyRead MoreNative American Arts756 Words   |  3 PagesNative Americans treasure one thing in their culture the most; the arts. Native American art is the works crea ted by the natives of North America. Art can come in many forms, but are most present in the visual arts and melodic arts, which can then fall under several categories. Art is considered a symbol of Native American heritage and the overall culture of world art. It has been a major part of their lives for thousands of years. The Native American arts serve the purpose of self-expression, which

Wednesday, May 6, 2020

Essay on Effects of Parental Drug Abuse on Children

Heather Swenson Mandy Jesser English Composition I 1 May 2013 Effects of Parental Drug Abuse on Their Children As soon as birth, children are exposed to new things; new life experiences that will develop the path of which direction their life will take. Adolescence is the most important time in a child’s life because it is where they learn appropriate behavior from their family and the outside world. Some children are able to use these experiences to differentiate at an early age what is right and what is wrong and hopefully carry this into adulthood. What happens when children are exposed to the wrong experiences at an early age? What happens if children assume that what they are seeing is okay because one of their parents are†¦show more content†¦Parental substance abuse impacts a child’s psychological development. According to Livestrong.com â€Å"When a child is raised in an environment with substance abuse his or her risk for developing a mental health disorder increases.† (Butler). A serious element of psychological disorders that develop from a parent who abuses drug is severe anxiety disorders or depression. These afflictions in itself are enough to deter even the strongest adult from living a normal life. Depression and anxiety cause a child to withdraw from their friends or siblings, making them feel alone and suffer from suicidal thoughts. Anxiety disorders stemming from parental substance abuse also lead to learning disabilities, causing children to work below their potential. This creates a potentially negative environment for a child, causing them to behave inappropriately which leads to disciplinary actions by the school. One other psychological disorder that stems from parental substance abuse is eating disorders. This comes from the low self-esteem a child suffers and in an attempt to be perfect; a child is willing to bring physical harm to themselves or their bodies. I have seen this to be the greatest side effect of my ex-husband’s drug abuse upon our children. My two boys suffer from depression and anxiety at va rying levels. My oldest son has been diagnosed with ulcers from constantly worrying about his father’s sobriety. Perhaps the one of theShow MoreRelatedEffects Of Parental Addiction On Children1457 Words   |  6 Pages THE EFFECTS PARENTAL ADDICTIONS HAVE ON CHILDREN Alexis Holcomb The cost of alcohol and substance abuse in the United States reaches heights of four hundred eighty four billion dollars per year (â€Å"Magnitude†). That’s about seven hundred eighty times the amount it cost to diagnose and treat sexually transmitted diseases in the year 2000 (Chesson). The sole purpose of this is not to persuade you one way or the other on this topic. Nor is the purpose to apologize for this social issueRead MoreThe Disastrous Effects Of Parental Drug Addiction On Children1478 Words   |  6 PagesThe Disastrous Impact of Parental Drug Addiction on Children Drug addiction is a serious issue in not only America today, but globally. According to the National Institute on Drug Abuse, substance addiction is a â€Å"chronic, relapsing brain disease that is characterized by compulsive drug seeking and use, despite the harmful consequences† (â€Å"What is drug addiction?†). Drug abuse affects not only the user, but those around the user as well. The actions of a drug user place a significant amount of worryRead MoreDivorce And The Divorce Rate Essay1537 Words   |  7 Pages2015). With this rising divorce rate, more children are living between parents, or in single family homes, and many of these children have been exposed to altercations between parents, as well as rough custody battles and divorce settlements. Traumatic experiences like these are highly likely to stick with children of divorce throughout their life, especially if the child is older at the time of the divorce. Compared to children of divorced families, children of non-divorced families are not exposedRead MoreMy Point Today Is Poor Parental Guidance859 Words   |  4 Pagesever witnessed children interacting, perhaps a demonstration of antisocial and rude behavior? Despite negative consequences, ones unjust behavior can cause health and safety issues. Children tend to adapt to the things that surround them a way to help guide children is love and support. According to, Jennifer Warren in the article, â€Å"writes,† on sportsmanship children learning (bad behavior skills) from adults. (However, an open door to violence, alcohol, and drug abuse, will reveal anger characteristicsRead MoreThe Effects Of Parental Substance Use Disorder On Childhood Development1565 Words   |  7 PagesImpact of Parental Substance Use Disorder on Childhood Development Kemeshia N. Maith Morgan State University The Impact of Parental Substance Abuse on Childhood Development Substance abuse disorders are significant public health concerns and rank among the most common psychiatric disorders beginning in young adulthood. Substance abuse is considered low or infrequent doses of alcohol or drugs such that damaging consequences are rare or minor (Child Welfare, 2012). Such abuse can cause socialRead MoreSubstance Use Disorders ( Suds )1720 Words   |  7 Pageshas been accomplished and has determined that children raised by substance using parents are at an increased risk for developing substance use disorders (SUDs) in adulthood as a result of familial dissemination of substance abuse through both the environments in which the children are raised and genetic susceptibility (Merikangas et al., 1998; Merikangas Avenevoli, 2000). Unfortunately, there is an insignificant amount of literature examining the effects that the combined treatment and recovery ofRead MoreThe Effects Of Prescription Drugs On The Patient s Doctor Or Parent?1558 Words   |  7 Page streat ADD began to stand out immensely. While abuse of both drugs can result in the adolescent patient to physically endure multiple unnecessary and unwanted side effects, more importantly, antibiotic overuse is the main cause of antibiotic resistance, and improper use of psychiatric medications increase the risk of addiction greatly. Through further investigation, I began to question who was truly to blame for the vast misuse of these prescription drugs: the patient’s doctor or parent? While it isRead More Teens And Smoking Essay1572 Words   |  7 Pages Teens and Smoking Abstract Cigarette smoking is of interest to the National Institute on Drug Abuse both because of the public health problems associated with this form of substance abuse and because this behavior represents a prototypic dependence process. In the past few years the government has made every effort to reach the masses, in an attempt to curb the exploitation of tobbacco use, and its acceptance among Americas Youngsters. However, cigarette smoking among adolescents is on the riseRead MoreChild Intervention Programs892 Words   |  4 PagesParental substance abuse is something that both directly and indirectly affects a child. Intervention programs have been designed to help eliminate certain risk factors that some adolescents are prone to if they live with at least one parent who has some type of substance abuse problem. Intervention programs vary in many different types and styles. Some intervention programs focus on individuals and others focus on communities or the entire family as as unit. A study done by Lewis, A. J., HolmesRead MoreThe Effects Of Substance Abuse Among Adolescents1296 Words   |  6 Pages Substance abuse has become a notable public health threat to today’s adolescents. Substance abuse is associated with an array of behavioral and psychological consequences that can jeopardize the future of the young people. Lifelong dependence is another possible consequence of drug abuse among adolescents. Ultimately, counselors are supposed to come up with effective programs to address addiction issues among the adolescents to prevent them from relying on drugs in future. Counselors rely on

Neat People vs. Sloppy People Essay Sample free essay sample

In article. â€Å"Neat People V. Sloppy People† . by Suzanne Britt. the writer argues that sloppy people are better than orderly people in many ways. She states that sloppy people are really neater than the orderly people and are more helpful. Sloppy people are intelligent. they hold to things. and are really attached to their properties. While orderly people are cruel. they don’t take sentimental ownership over their things. Neat people clean things merely to acquire rid of it. They won’t utilize their clip to believe about their hereafter either. Britt exemplifies her statement about how Sloppy people have their best grounds non to be orderly. while orderly people are still non plenty with their spruceness. I agree with the writer that sloppy people are better than orderly people because they are positive to their life. patient. and good contrivers. One of the good features about sloppy people is their positiveness towards their life. We will write a custom essay sample on Neat People vs. Sloppy People Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There may be 1000000s of work undone. but they still take their life merrily because they have a batch of hopes with them. They look at the positive side of their lives. They are ever smiling even if they have to finish their piled up work on clip. Unlike orderly people. sloppy people do non acquire upset on little things. Sloppy people have a wide facet of life therefore. small jobs do non do them upset. They ever look for the best things to come. instead looking to the negative side. Sloppy people have a better gratitude to life than orderly people. For case. a orderly individual will acquire huffy if he finds more than one work pending. but a sloppy individual would ever bask his/her clip no affair how much of work he is given. Thus positiveness towards their life is one of the good qualities of sloppy people. Other than their positiveness towards their life. sloppy people have another good thing which is their forbearance. They have a really good quality with them ; they can wai t. They can wait their whole life to make something and neer be tired. Some sloppy people want to make a backyard. clean their garage. throw away their expired medicines. and clean the rug and many more. They wait for five summers merely to clean the shoe rack. They have the maximal forbearance than anybody else. It does non count to them how long they have to wait. but they can maintain on waiting for every bit long as they want. They have a really good forbearance degree. Most of the orderly people want to make their things rapidly. and does non care about the consequence but sloppy people take their times to make their programs. take more clip to implement it and desire a perfect consequence. Sloppy people can wait ; they pay attending to every item. and seek to do it work as they want. Therefore. forbearance is one of the other good qualities about sloppy people. In add-on. sloppy people are good contrivers. Their planning continues till old ages. The programs they make at their nuptials goes on boulder clay they have their fifth birthday of their 2nd kid. They plan for their holiday good. but sometimes the program remains but the day of the months keep on traveling farther and further. However. they do non halt planning. They have perfect programs for different occasions. Although they merely wait for the right clip for their programs. the planning gets better every clip they change it. sloppy people are still happy with their planning to come true one twenty-four hours. For illustration. one lady who wants to travel to France for her honeymoon has been waiting for 5 old ages. She is still be aftering on the hotel location. topographic points to see. shopping lists. and the perfect clip. She has non lost her hope. she knows she is traveling to do it one twenty-four hours. Therefore. sloppy people have be aftering on their caput yet to be imp lied on their life.

Marketing Plan Project Journal of Marketing Theory

Question: Describe about the Marketing Plan Project for Journal of Marketing Theory? Answer: Mission and Objectives of the Organisation In order to produce a new product in the market place an organisation is in need of strategizing the new policies and identifying the issues. In order to place the product, proper marketing manifestation is essential which helps in developing the marketing prospect. Here, in this assignment the researcher is going to strategize the marketing policies while launching a new product Red Energy. Purpose of Market Plan: In order to market the product properly and to analyze the necessities of the customers of the market is needed to be the main motive for an organisation to develop a strategic market planning. Red Bull is going to market Red Energy targeting the youths of America who prefers mostly in body building and athletes. At the same time, the product is also an energy drink which helps the common people to be relieved from their tiredness. The drink as supposed by the organisation helps the common people maintaining its fitness and health. It can better be stated as an energy drink (Desai et al. 2012). As there are only a few organisations available in USA supplying energy drink in the market, proper promotion of the product both in the social and digital media seem to be literally necessary. The marketing plan strategizes to be important in this aspect. Among the existing users of Red Bull craze of having strong energy drink is on a high note which can be expected to grow extensively once the Red Energy is marketed. Mission Statement: By marketing of Red Energy, the organisation intends to increase its sales among the customers aged between 18 to 35. At the same time, the company wants to revise its revenue growth as well which helps in determining more profit. Nowadays, as soft drink and energy drinks have become one of the alternatives of tea or coffee, Red Bull expects that by marketing of Red Energy the organisation will attain the market penetration. At the same time, achieving the marketing goals is another significant issue that the organisation wants to achieve (Dyer and Chu,2011). Competitive Advantages: In Red Energy, the organisation has decided, to attain advantages of the competitive market place, reduce the general quantity of calories (110 grams) and increase the normal quantity of caffeine from 80mg to 86mg. With hike in the quantity of caffeine reaction speed will also increase and let the concentration of the common people leads to be increased. With more caffeine burning of fat will also be engaged which enables the person to get relieved from the extensive fatigue that may conquer upon it. These features are quite intuitive which helps Red Bull to claim market success for Red Energy. A report of Eastman and Liu (2012) states that Red Bull in 2014 had attained $2883 million where Monster could only attain $2476 and Rockstar $647 million. The report also states that Red Bull is having 43% USA market acquisition where 39% is for Monster and 10% share for Rockstar. This approach is literally effective for the organisational development and marketing growth. As Red Bull is already in a height of growth in USA market, it is expected that it will also prove to be helpful for acquiring the market for Red Energy as well. As no of the organisations has marketed any energy drink aiming at slashing off the fatigue of the common people, it helps in organisational development (Eastman et al. 2010). Situation Analysis Strengths v Red Bull has decided that Red Energy will be launched in three flavors which will enable the customers to choose among them. Taste of these three flavors is also going to be different that is another significant attraction. v Brand equity of Red Bull is literally sophisticated which helps in developing the strengths of the organisation (Eng and Bogaert, 2010). At the same time, creative approach of Red Energy is another essential issue that helps in attaining potentiality for the product. v Although it is said that Red Energy is going to increase the caffeine quantity, however, it is laboratory tasted and proved that there is no harm and side effects. v It may conquer the market in alternative of soft drinks. Weaknesses v Stereotype confusion of the market place in the past few years with economic slowdown has resulted US economy not to be stable. This may result the market of Red Energy not to be properly attained. v For Red Energy, the limited age group has been covered from 18 to 35, resulting in a serious loosening of a huge number of customers. v As Red Energy is a complete new innovation, never have tasted in the market ever, a threat of getting rejected by the customers of the market is always there. v Competition is also a significant issue that has become a real threat for the USA soft drink market. Opportunities v As people are getting more conscious about their health these days, Red Energy may seem to be the only option open to them that easily decreases the total fat level. Having been manufactured with protein and fiber it helps to attract more people of the market. v Red Bull has decided to keep the price of the product low which helps in attaining better market advantages. v No potential competitor of the market place may help in developing the problem for the product. Threats v Threats from the other organisations and competitors are a significant threat that may create hindrances in its way. v More innovation is a real risk which may create problems after the product is launched. v Supply of the raw materials is another significant problem that may affect the organisational problems. Table 1: SWOT Analysis Identifying the opportunities of this energy drink by using STP analysis: STP refers to the segmentation, targeting and positionining of the new product. Here, the marketer needs to analyze the market opportunities of the product within the industry of energy drink. STP analysis can be very helpful for identifying the potential group of the customers within the particular market of the industry (Wood et al. 2013). Segmentation: This process of segmentation is included within demographic, psychographic as well as geographic and socio economic sector of the market. For the product Red Energies the segmentation can be of following types; Demographic segmentation: The market can be divided within the groups of age, income, gender and occupation of the people within the society. Here, for this energy drink, the age of the customer can be considered as between 16 to 35. Generally, male is the targeted customer of this energy drink. Income group of the customer group can remain in medium or high income. The tendency is towards high income people among the group of the customers who belong from student, service as well as business occupation within the society (Barnes et al. 2010). Psychographic segmentation: Customers who lead high lifestyle, ambitious for any type of situation can be considered as the targeted customers of Red Energies. Geographic: People from city and city-based areas have been considered as the potential as well as loyal customers of this energy drink. The marketers of this energy drink can also consider the people who come from semi urban area of United States. Socio economic segmentation: The marketers of Red Energies can attract the people who belongs to high profile job among cities of United States. The purchasing power of the people should remain within high and medium high limit. Targeting: In the demographic segment, this energy drink mainly can target the teenagers as well as young generation of the market. This energy drink also targets young adults of 22 to 36 years of the market. In the psychological segment, the company can attract the students, working professionals of enthusiastic people who are loyal as well as medium loyal to the company through this newly launched product. In the geographic segmentation, this energy drink can attract the city-based people who belong to a high and medium socio economic zone of the society (Cai et al. 2013). Positioning: However, the price will be medium high for selling the new energy drink to the customers. In the positioning purpose of this energy drink, extensive levels of media campaign is very essential as well as necessary for the effective positioning of Red Energy. As this product targets young generation of the society, digital marketing technique will be considered as one of the important positioning strategies of this energy drink. The marker can promote this energy drink through extensive social media marketing using popular tools like face book, twitter, instagram and blogging. Apart from this, the company can use outdoor media like hoarding, digital sign within the places of movie hall, office premises and college area of various cities of United States (Choi et al. 2012). Implementation of the Marketing Mix Attributes Description Product As it has so far discussed that Red Energy is a sophisticated and prestigious product which helps in attaining the US market as a whole. In comparison with the other products available in the market place, Red Energy is a significant one that targets the common athletes and body builders generally. As it cuts the calories short and helps common people feel energetic by removing their fatigue, it is expected that more people will be fascinated by this product. Price Red Bull to attain the market advantages has decided to keep the price of Red Energy low that any other available energy products in the market place. Having a low piece, it is expected that more people will get fascinated by the product. The price of the product is also a significant issue that helps in attaining better cohesion in the market place (Fang et al. 2012). Place In order to market the products, place also appears to be an intrinsic issue for the development of the market place. Place is also a significant approach that determines to be developed intrinsically. Place is also a significant issue for the marketing development. Place also helps in managing the organisational statistics in the market place. Places to promote Red Energy are also an essential from of development. Places for development of this approach are helping in strategizing the significant issues. Place determines to be significant approach which constitutes in the strategical development of Red Energy. Promotion Red Bull has decided to promote the products through social and digital media. Facebook, You Tube and other social media has been decided to be used for the promotional approaches. At the same time, it is also decided that the organisation will also promote Red Energy through newspapers, magazines and other advertisement areas as well which helps to reach to the maximum number of people in the market place (Gallagher et al. 2010). Promotion through the own website of Red Bull is also getting in order. Promotion helps in developing in maintaining better cohesion in the market place. Promotion also appears to be quite intrinsic issue which attempts to be the unique approach in the organisational development. Satisfaction of goals and objectives of Red Energies: Red Energies is a newly launched company in the market of United States. The company has made the next five years marketing plan of Red Energies. To find out the satisfaction level of the company, the following points are discussed to measure the performance of the product in the market and the demand of the market in the United States market (Gauzente and Roy, 2012). a) Key Performance: If the management of the company tries to measure the goals and objectives, then the management of the company should measure the performance of the company in the market. The management of Red Energies should measure the cost of the product and the sales volume of the product. This will help the management of the company to find out the profit percentage of the company. If the company earns more profit margins by selling the product, this shows that the demand of the product is high in the market (Goldsmith et al. 2010). b) Customers Feedback: The management of the company should take feedbacks from their customers to know about the quality of their product. If the customers are satisfied with the quality of the product, then the demand of the product will be high in the market. c) Employees Feedback: The management should take a feedback from their employees to understand the demand of the product by their customers in the market. If the customers are satisfied with the quality of the product, then the demand of the product will be high in the market. Determination of Success or Failure: Depending on the demand of the product in the market, the management of the company will understand the success of the product in the market or failure of the product in the market. If the product margins of the company gradually increase, it means that the demand of the product is high in the market. If the profit margins gradually decrease in the market, it seems to be that the demand of the product is low in the market. Performance: Key People Responsibilities Finance Manager The Finance Manager of Red Energies took the responsibilities of calculating the financial conditions of the company. Operation Manager The operation manager of the Red Energies took the responsibilities to improve the operational performance of the company. Promotion Manager The main role of the promotion manager of the Red Energies is to promote their product in the market. Market Analyst The main role of the market analyst is to analyze the demand of the product in market. Sales Manager The main role of the sales manager of the Red Energies is to improve the sales volume of their product in the market. Financial Performance Metrics: Sales versus profit: The sales are calculated for the company for the next five years. The selling price of the product is in linear progress. The initial year sales of the company are USD 100,000. The price is increased by 3 % in every year. In addition, the cost of the product includes operating cost, production cost and administrative cost of the company (Gurau,2012). The cost of their product varies in every year due to change in inflation rate. If the inflation rate varies in every year then the cost price of their product varies. This will lead to change in the profit margins of the company (Hu et al. 2009). Market Growth: The management should take a feedback from their employees to understand the demand of the product by their customers in the market. If the customers are satisfied with the quality of the product, then the demand of the product will be high in the market. The management of the company should take feedbacks from their customers to know about the quality of their product. If the customers are satisfied with the quality of the product, then the demand of the product will be high in the market (Ha et al. 2011). Customer Relationships: The management should take a feedback from their employees to understand the demand of the product by their customers in the market. If the customers are satisfied with the quality of the product, then the demand of the product will be high in the market (Hartmann et al. 2009). Social Responsibility: If the management of the company tries to measure the goals and objectives, then the management of the company should measure the performance of the company in the market. The management of Red Energies should measure the cost of the product and the sales volume of the product. This will help the management of the company to find out the profit percentage of the company. 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